Rebekah Zincavage is a Director at Stratevi. She has over 18 years of experience in private sector, payor, and academic settings conducting real world research and developing patient-reported outcomes (PRO) instruments. She has served as principal investigator on a range of NIH and industry-funded research projects. Rebekah has extensive expertise in patient-centered research as well as large qualitative and mixed methods studies and clinical trials. Her research focuses on integrating patient, caregiver, and community perspectives across a spectrum of disease states. She holds dual PhDs in Sociology & Health Policy from Brandeis University.